There are many options to make sure your business is seen by local consumers. Flashing lights, banners, conventional signs, and banners can all help to draw attention to your business. Neon signage works better than any other method of advertising. There were limited options when neon was used, but technology has advanced over the decades and custom neon signs are now able to offer many benefits to businesses that use them.
Neon signs have long been a preferred choice for business displays. However, LEDs are growing in popularity. LED signs and lights are made using light-emitting Diodes (LEDs). They are strung close together so that the light they emit overlaps with each other, creating a steady source. LED signs are lighter and safer than glass neon because they are protected by a polymer shell that protects each diode against external damage. These LED signs are ideal for brick-and-mortar businesses of all sizes that have physical locations.
The Neon Signage Handbook
Many buildings are lit up by glowing signs that almost seem to glow at night if you walk through the city at night. You’ve probably noticed these neon signs before, and you know that they are one of the most important benefits of these types of advertising.
Historians claim that the first neon sign appeared in 1910. This was at the Grand Palais (France). People noticed the display and it quickly became a popular visual effect in other countries. In the 1950s, neon signs were in high demand, especially because America was booming after World War II.
Some reports suggest that neon signs saw a peak in demand in the 1970s. But they have made a strong comeback in the new millennium.
They are still popular with many people. Despite the many advantages of digital technology, paperback books still have a market, and vinyl records outsell compact disc CDs. Genuine articles are in high demand and people accept them. It would appear that the old school has returned to fashion.
How LED Neon is changing popular commercial signs
The most distinctive feature of cities is their brightly lit advertisements and attention-grabbing signs. You can’t walk down the sidewalk without seeing flashing signs promising fun or welcoming you to a new hotel. But, LED neon lights are quickly replacing the old neon signs.
Here are some well-known benefits of choosing LED signs instead of traditional neon lights.
- Very Safe
- Traditional neon is less expensive than its counterpart.
- Energy-Efficient
- Traditional Neon has the same color and brightness as it does with traditional neon
- There are many options for more effects and patterns
- Recyclable
With the public moving forward towards a greener future and safe recycling becoming the standard in the industry, likely, traditional neon signs will soon be replaced with newer, more efficient LED neon.
12 Advantages Your Company Can Enjoy with Custom Neon signs
These are just a few of the benefits custom neon signage could bring to your company. Many, if you don’t count them all, will open your eyes to endless possibilities.
1. Energy Efficiency
Many business owners love custom neon signs because they require less energy. An LED light uses less energy than neon lights and is therefore the best choice for lighting or signage. LEDs only require 12 volts, while neon bulbs can run at 15,000 volts. You can save a lot of money if you choose to use LEDs for large outdoor displays.
2. Creative Freedom In Design
Although custom neon signs’ names should indicate the many possibilities they offer, they are truly endless. The advertising medium offers many possibilities for logos and lettering. A business can create its neon signs in virtually any shape or color. You can design your neon signs online with many of the tools available to you. For the design work only, you can find third-party professionals.
3. Durability
A custom neon sign is just as sturdy and robust as any other neon sign. They also have a longer lifespan than most other signs. You can expect a neon sign to last for at least ten years if it is well-constructed and maintained. But, with proper care from design through installation and ongoing upkeep, you might get it to last even more. It’s far better than sending employees up ladders to replace outdoor bulbs twice per year. It’s safer and more convenient depending on what the weather is like and who is willing to climb that ladder.
4. Easy Installation
You don’t need to hire professionals to do the installation. Most neon sign companies either have someone on the team or work with someone who is experienced in this area. You don’t have to install the signage yourself. It is better to hire professionals so that you can rest assured it will be done correctly and you can learn how to manage it. It is not a major construction project that could disrupt your business or even force you to close it for several days. It is usually only a matter of hours, and there is minimal disruption to foot traffic. You may be able to arrange to have this completed even if no one is there, depending on the hours of your business. In one day, the sign appears, is up, then turns on.
5. Environmentally-Friendly
Neon signs are less powerful if you have read all this. They also have a greater lifespan. This makes them better for the world that you share with your employees and vendors as well as your clients. You will have a lower carbon footprint if you don’t rely on fossil fuels power. They also last longer, so you don’t have to change them as often. This means that there is much less waste material in both production and disposal.
6. Broad Range Of Operation
The neon signs are not only durable but also offer a wide range of operations. Is your business located in a high-risk area? Are brownouts and surges common in your area? These cases are not common for neon signage.
7. Versatility
You probably already know the wide range of colors and designs available. You might need custom neon signage even if your expectations are not that high. There might be rules and regulations that your signage must comply with, including those imposed by your property manager. You can align your signs with the rules in your area and still be visible while neighbors are trying to figure out how to make flat signs.
8. Win the Night
Do you close your business at 5 pm on weekdays or do you keep it open late? Are you open on weekends and nights? If there are nighttime hours for your business, neon signage will let others know who you are and where you live. You can also install lighting to illuminate daytime signage. However, neon signs are far more cost-efficient and require less maintenance.
9. Make a great impression with your first impression
How many times did you drive past a business and see a sign that was just text? Perhaps with basic colors? How many establishments and stores have no logo? How many times have you seen a vinyl banner hanging in the wind, instead of a logo? Neon signs allow you to use any color, shape, style, and size you wish. A work of art can be mounted and customers and prospects will see the quality and professionalism of your business before they ever walk through your doors. It may even happen before they get out of their car.
10. Match Your Branding
Social media has taken over the world. It doesn’t suffice to be open to business and sell a product or a service. Websites and company names are not enough. You must have a brand. Sometimes flat signage is difficult to match brands. Custom neon makes it easy to create signs that fit right in with your existing logo, colors, and content.
11. Fonts Galore
The best thing about custom neon signs? You can choose from many fonts. This can be closely linked to your branding, but at the very least it means choosing a font style that matches your decor and visual aesthetic. Outside signs can be made with a font that stands out from other businesses. Even if the neon sign maker doesn’t stock the font you desire, chances are they will have one.
12. Neon is Bright
Neon is distinctive. It is often brighter than traditional signs and has a higher luminosity. This makes it much easier for passersby, and for customers to find your business once they have already decided to visit.
Although neon signs are more than 100 years old, they can still be a trendy way to advertise your store or display sophisticated branding. You can communicate with customers and prospects using this option. It’s a great way to convey information with a mix of style, urgency, and style.
Functionality
Signs made of neon attract attention first and foremost. This is even when the sun has set. Their visibility made them very popular during America’s boom in roadside culture, especially in the 1950s/60s. Even today, travelers on highways rely on the Vacancy/NoVacancy neon signs in hotels and motels for a place to rest their night.
Signs
Some neon signs are not made with neon. In the second half of the 1990s, engineers and chemical scientists began developing a range of color spectrums. This led to a revival in this industry. Modern neon signs could be made with argon, carbon dioxide, or helium. Fiber optic and LED technology can also be used.
Know Your Community
While not all communities prefer neon signs to be there, most people love the look due to its classic Americana and how useful it is for consumers. However, you should ensure that the property owner, if necessary, allows for it. You should also ensure that your building codes and zoning ordinances allow neon signage.
It is also important to look at the custom neon signs that businesses in your vicinity are using. Do not assume that if you see several, it will cause more customers to be overwhelmed or clutter the area. Perhaps it’s a sign that custom neon signage works. You should take note of how many cars are parked in each area. Is it possible to count the number of people who are entering and exiting each parking space?
The proof is in what you see, and custom neon signs can help local businesses and restaurants. Don’t be like the rest and make your sign stand out.
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